Earlier this year, John Oliver thrust Philip Morris International — the New York-based cigarette giant that markets Marlboro and other brands in hundreds of countries outside the U.S. — into the spotlight for its questionable legal efforts to delay and block tobacco regulation around the globe. And this morning, the company used copyright claims to have videos posted by critics of Marlboro removed from the Internet.
The group Campaign for Tobacco-Free Kids has been highly critical of the “Be Marlboro” marketing campaign that PMI has been running in various countries since 2012. The ads tell young smokers to “Don’t Be A Maybe” and project a vibrant lifestyle full of partying and extreme sports while leaving out things like cancer, emphysema, and heart disease.
CTFK had compiled several Marlboro marketing videos with footage of Marlboro-sponsored parties that were part of this marketing. These clips were uploaded, without any editing, to video-sharing site Vimeo to show how Marlboro actively markets to the young-adult market.
But after the group sent out a press release notifying the media of its video collection, the clips vanished from Vimeo because of a copyright request from the Philip Morris office in Switzerland: Full story...
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The group Campaign for Tobacco-Free Kids has been highly critical of the “Be Marlboro” marketing campaign that PMI has been running in various countries since 2012. The ads tell young smokers to “Don’t Be A Maybe” and project a vibrant lifestyle full of partying and extreme sports while leaving out things like cancer, emphysema, and heart disease.
CTFK had compiled several Marlboro marketing videos with footage of Marlboro-sponsored parties that were part of this marketing. These clips were uploaded, without any editing, to video-sharing site Vimeo to show how Marlboro actively markets to the young-adult market.
But after the group sent out a press release notifying the media of its video collection, the clips vanished from Vimeo because of a copyright request from the Philip Morris office in Switzerland: Full story...
Related posts:
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- John Oliver on the tobacco industry...
- Let's not wage a war on smokers...
- France announces world’s toughest anti-smoking laws...
- Ex-Marlboro man dies from smoking-related disease...
- First they came for the smokers ... and I said nothing because...
- Smoking banned in German bars? No worries!
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