Europeans drink more than 700m cups of coffee every day. The continent accounts for nearly half of all world coffee imports – more than 3m tonnes each year.
But how much of the price of every cup of coffee sold is paid to coffee-producing nations? It is usually less than €0.02. That is less than 1% of what you pay for your coffee in most coffee shops, restaurants or hotels.
In a Starbucks coffee cup, with an extra shot of caffeine, the payment to coffee producers is about 2% of the price the consumer pays.
So what does the coffee value chain say about Europe and about its understanding of economic “partnership” with its former colonies?
To me, it should say that it is high time for real partnership. It is time for shared value, not for false claims to aid the poor. Full story...
Related posts:
But how much of the price of every cup of coffee sold is paid to coffee-producing nations? It is usually less than €0.02. That is less than 1% of what you pay for your coffee in most coffee shops, restaurants or hotels.
In a Starbucks coffee cup, with an extra shot of caffeine, the payment to coffee producers is about 2% of the price the consumer pays.
So what does the coffee value chain say about Europe and about its understanding of economic “partnership” with its former colonies?
To me, it should say that it is high time for real partnership. It is time for shared value, not for false claims to aid the poor. Full story...
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