Tuesday, November 04, 2014

Major sponsor Emirates ditches FIFA amid corruption claims and could be followed by Sony...

Emirates airline has become the first of Fifa’s major sponsors to end its relationship with world football’s governing body since corruption allegations engulfed the organisation in the summer.

As a Fifa taskforce met in Zurich to discuss the timing of the 2022 World Cup in Qatar, likely to start in either January or November of that year, the airline said it would end its sponsorship at the end of 2014.

Another of Fifa’s six partners, Sony, is also understood to be reviewing its position as the four year World Cup cycle draws to a close at the end of 2014.

Those campaigning for Fifa reform amid endless allegations of cronyism and corruption have long hoped pressure from sponsors would lead to change. It is understood replacements for Emirates and Sony have been lined up in the shape of Qatar Air, the national carrier of the country that will host the 2022 World Cup, and Samsung.

The Korean electronics giant could replace Sony if the Japanese company decides against renewing a deal that contributes to the £900m that pours into Fifa’s coffers from sponsors over each four year cycle. Full story...

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