Her face adorns cheap food canteens, pharmacies, salt packets, laptop computers, baby care kits, bottled water, medicine shops and cement bags in the southern state of Tamil Nadu.
And if things go according to plan, a chain of frugal supermarkets and cinemas will soon bear her picture and the moniker Amma (Mother), as she is more popularly known to her followers.
Her fall from grace ironically comes months after her regional AIADMK party bravely stood up to the Narendra Modi-led BJP surge in the recent general election.
Ms Jayalalitha's resounding victory - AIADMK won 37 of the 39 parliamentary seats in the state - was attributed mainly to her reputation as an able administrator and a welfare populist.
Many believe the former film actress-turned-politician is possibly India's only contemporary leader who has successfully built up a near-indelible personality cult through welfarism - or her inexpensive Amma-branded food, water, salt. No wonder subsidies make up more than 37% of Tamil Nadu's revenue spending. Full story...
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And if things go according to plan, a chain of frugal supermarkets and cinemas will soon bear her picture and the moniker Amma (Mother), as she is more popularly known to her followers.
Her fall from grace ironically comes months after her regional AIADMK party bravely stood up to the Narendra Modi-led BJP surge in the recent general election.
Ms Jayalalitha's resounding victory - AIADMK won 37 of the 39 parliamentary seats in the state - was attributed mainly to her reputation as an able administrator and a welfare populist.
Many believe the former film actress-turned-politician is possibly India's only contemporary leader who has successfully built up a near-indelible personality cult through welfarism - or her inexpensive Amma-branded food, water, salt. No wonder subsidies make up more than 37% of Tamil Nadu's revenue spending. Full story...
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