An Indian comedian aiming to skewer India's skin lightening culture has filmed a satirical advert for an intimate skin lightening cream - especially for men.
Its creators say they want to highlight "the absurdity of the trend" in which lighter skin is considered more desirable. The video has been viewed more than 200,000 times since it was posted on YouTube on Friday. The mock advert stars a young man - played by comedian Varun Thakur - who cannot find a wife because he is too dark. But with the help of the new spoof product his fortunes are transformed, and he instantly secures an enamoured bride. With a dark comedic twist, the skin lightening cream is specifically for male genitals. As ridiculous as the premise sounds, it broadly mirrors a real life advert for similar product currently marketed to women.
The idea began as a stand-up act performed around the country by Thakur. "I wanted to make a comment on how India was obsessed with fairness creams," he told BBC Trending. "We have a vagina bleaching cream. We have a fairness cream for every body part except testicles." The video has generated a slew of comments - mostly signalling an appreciation of the gag. "A big slap to those who sell fairness," said one. "Finally, the cream I had been waiting for!" joked another. Full story...
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