If you always wanted to see your shining face next to Google ads, your wish will soon be granted. Today Google announced plans to roll out “shared endorsements,” which will augment its own advertisements with information from users who rated, reviewed, or gave a +1 to the service or location in question.
The move echoes Facebook’s “sponsored stories,” where the social network started turning users’ likes or check-ins into ads on its site, all without asking permission or even notifying them. A public outcry, class-action lawsuit, $20 million settlement, and limitations on the use of users’ content followed.
Google revealed its shared endorsements scheme in a change to its terms of service. The updates state that going forward, friends, family, “and others” may see a user’s Google profile name, photo, and any endorsement they’ve created for a company alongside ads for that company. For instance, if Jon Brodkin gave the new Nickelback album 5 stars and said in a review that the band is “the voice of our generation,” the next time someone searches for that album, Brodkin’s rating and praise could appear alongside a sponsored placement.
Google specifies that the privacy scope of the content you share will affect how it is used in an endorsement. If Brodkin shares that favorable Nickelback review to only his Google+ circle of Friends, only they will see it. If he shares it publicly, which is the default sharing setting on Google content, anyone will see it. Full story...
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The move echoes Facebook’s “sponsored stories,” where the social network started turning users’ likes or check-ins into ads on its site, all without asking permission or even notifying them. A public outcry, class-action lawsuit, $20 million settlement, and limitations on the use of users’ content followed.
Google revealed its shared endorsements scheme in a change to its terms of service. The updates state that going forward, friends, family, “and others” may see a user’s Google profile name, photo, and any endorsement they’ve created for a company alongside ads for that company. For instance, if Jon Brodkin gave the new Nickelback album 5 stars and said in a review that the band is “the voice of our generation,” the next time someone searches for that album, Brodkin’s rating and praise could appear alongside a sponsored placement.
Google specifies that the privacy scope of the content you share will affect how it is used in an endorsement. If Brodkin shares that favorable Nickelback review to only his Google+ circle of Friends, only they will see it. If he shares it publicly, which is the default sharing setting on Google content, anyone will see it. Full story...
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