The growing excesses of the Indian wedding industry, which have been chronicled in newspaper and television reports across the globe and spawned a multi-million dollar industry, have now resulted in a round-the-clock television channel, Shagun TV.
"Marriage is indeed one of the biggest celebrations in an Indian's life," said Anuranjan Jha, Shagun TV's managing director, and the brains behind the channel. "The channel carries the same flavor. It is for this reason that the largest F&B, apparel, jewelry, consumer durables and furniture players want a piece of this pie. With Shagun TV, we want to ensure that we set the pace for the changing face of the Indian broadcast industry."
The country's new wedding entertainment channel hopes to cash in on the Indian wedding market, which is valued at an estimated US$38 billion a year and is growing 25 to 30 percent annually, according to analysts.
In fact India has gone wild over weddings, partly because of the wildly popular television series My Big Fat Indian Wedding. Weddings and the preparation that go into them are all about ostentation and wild excess, from matrimonial columns in Indian dailies to online matchmaking portals, exotic honeymoon packages peddled by travel agents to caterers laying out lavish feasts for thousands of guests and wedding planners who recreate Bollywood-style sets for couples to say "I do." Full story...
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"Marriage is indeed one of the biggest celebrations in an Indian's life," said Anuranjan Jha, Shagun TV's managing director, and the brains behind the channel. "The channel carries the same flavor. It is for this reason that the largest F&B, apparel, jewelry, consumer durables and furniture players want a piece of this pie. With Shagun TV, we want to ensure that we set the pace for the changing face of the Indian broadcast industry."
The country's new wedding entertainment channel hopes to cash in on the Indian wedding market, which is valued at an estimated US$38 billion a year and is growing 25 to 30 percent annually, according to analysts.
In fact India has gone wild over weddings, partly because of the wildly popular television series My Big Fat Indian Wedding. Weddings and the preparation that go into them are all about ostentation and wild excess, from matrimonial columns in Indian dailies to online matchmaking portals, exotic honeymoon packages peddled by travel agents to caterers laying out lavish feasts for thousands of guests and wedding planners who recreate Bollywood-style sets for couples to say "I do." Full story...
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