Until three years ago I did not believe in magic. But that was before I began investigating how western brands perform a conjuring routine that makes the great Indian rope trick pale in comparison. Now I'm beginning to believe someone has cast a spell over the world's consumers.
This is how it works. Well Known Company makes shiny, pretty things in India or China. The Observer reports that the people making the shiny, pretty things are being paid buttons and, what's more, have been using children's nimble little fingers to put them together. There is much outrage, WKC professes its horror that it has been let down by its supply chain and promises to make everything better. And then nothing happens. WKC keeps making shiny, pretty things and people keep buying them. Because they love them. Because they are cheap. And because they have let themselves be bewitched.
Last week I revealed how poverty wages in India's tea industry fuel a slave trade in teenage girls whose parents cannot afford to keep them. Tea drinkers were naturally upset. So the ethical bodies that certified Assam tea estates paying a basic 12p an hour were wheeled out to give the impression everything would be made right.
(...)
This is the other part of the magic trick, the western perception of the supplier countries, born of ignorance and embarrassment. India, more than most, knows how to play on this. Governments and celebrities fall over themselves to laud India for its progress. India is on the up, India is booming, India is very spiritual, India is vibrant. Sure, the workers are poor, but they are probably happy.
No, they are not. India has made the brands look rank amateurs in the field of public relations. Yes, we know it is protectionist, yes, we know working conditions are often diabolical, but we are in thrall to a country that seems impossibly exotic. Full story...
Related posts:
This is how it works. Well Known Company makes shiny, pretty things in India or China. The Observer reports that the people making the shiny, pretty things are being paid buttons and, what's more, have been using children's nimble little fingers to put them together. There is much outrage, WKC professes its horror that it has been let down by its supply chain and promises to make everything better. And then nothing happens. WKC keeps making shiny, pretty things and people keep buying them. Because they love them. Because they are cheap. And because they have let themselves be bewitched.
Last week I revealed how poverty wages in India's tea industry fuel a slave trade in teenage girls whose parents cannot afford to keep them. Tea drinkers were naturally upset. So the ethical bodies that certified Assam tea estates paying a basic 12p an hour were wheeled out to give the impression everything would be made right.
(...)
This is the other part of the magic trick, the western perception of the supplier countries, born of ignorance and embarrassment. India, more than most, knows how to play on this. Governments and celebrities fall over themselves to laud India for its progress. India is on the up, India is booming, India is very spiritual, India is vibrant. Sure, the workers are poor, but they are probably happy.
No, they are not. India has made the brands look rank amateurs in the field of public relations. Yes, we know it is protectionist, yes, we know working conditions are often diabolical, but we are in thrall to a country that seems impossibly exotic. Full story...
Related posts:
- Bangladesh and the terror of capitalism..
- Adidas exploitation: Not ok here, not ok anywhere...
- India officials blasted after telling poor: 'You can eat for five pence'
- 290 dead as high street fashion chains told to put lives before profits...
- War and shopping - the extremism that never speaks its name...
- Vietnam workers kept like slaves at Vinastar factory in Russia...
- Cambodian workers on £10 a week making Olympics 'fanwear’
- British fashion industry accused of exploiting Asian workers...
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