TripAdvisor has come under fire after its fraud detection systems failed to prevent a non-existent business becoming one of the most highly-rated restaurants in a popular seaside town.
Oscar's in Brixham, Devon, first appeared on the website in May, and after receiving a string of glowing reviews climbed above 37 other establishments in the rankings.
It was praised for its “mind-blowing”, “simply divine” “perfect” and “amazing” culinary creations that “bordered on sorcery”, with some even suggesting it ought to be awarded a Michelin star.
The listing for Oscar's remained in place until yesterday, despite the appearance of two reviews posted on July 20 and 23 confirming that it does not actually exist. Only after being contacted by London's Telegraph for a comment was it removed by TripAdvisor.
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Chris Emmins, co-founder of the online reputation management firm KwikChex, said the listing cast doubt on TripAdvisor's ability to spot fraudulent reviews.
“The listing featured over-the-top reviews for a fake business, but it went undetected for more than two months” he said. “It's difficult to see how TripAdvisor's system can detect elaborate fraud, if they can't detect one like this.” Full story...
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Oscar's in Brixham, Devon, first appeared on the website in May, and after receiving a string of glowing reviews climbed above 37 other establishments in the rankings.
It was praised for its “mind-blowing”, “simply divine” “perfect” and “amazing” culinary creations that “bordered on sorcery”, with some even suggesting it ought to be awarded a Michelin star.
The listing for Oscar's remained in place until yesterday, despite the appearance of two reviews posted on July 20 and 23 confirming that it does not actually exist. Only after being contacted by London's Telegraph for a comment was it removed by TripAdvisor.
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Chris Emmins, co-founder of the online reputation management firm KwikChex, said the listing cast doubt on TripAdvisor's ability to spot fraudulent reviews.
“The listing featured over-the-top reviews for a fake business, but it went undetected for more than two months” he said. “It's difficult to see how TripAdvisor's system can detect elaborate fraud, if they can't detect one like this.” Full story...
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