Google has introduced a new version of its video platform intended specifically for Swiss-based Web users. The youtube.ch site will be financed through advertising services available to YouTube users in Switzerland for the first time.
As the 54th country to get a dedicated YouTube channel, Switzerland doesn’t represent the most lucrative advertising market for Google, but questions about Google’s share of the ad revenue came up nevertheless at an event launching the new service in Zurich on Tuesday. Patrick Warnking, Country Manager for Google in Switzerland, declined to name the exact share of ad revenue Swiss YouTube would receive but indicated it would be “very fair”.
YouTube recently reached one billion registered users worldwide and is the most-used online video service. However, its popularity has also led to struggles with copyright and intellectual property issues and questions over whether artists who choose to share their work on YouTube are getting a fair share of the advertising revenue. Full story...
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As the 54th country to get a dedicated YouTube channel, Switzerland doesn’t represent the most lucrative advertising market for Google, but questions about Google’s share of the ad revenue came up nevertheless at an event launching the new service in Zurich on Tuesday. Patrick Warnking, Country Manager for Google in Switzerland, declined to name the exact share of ad revenue Swiss YouTube would receive but indicated it would be “very fair”.
YouTube recently reached one billion registered users worldwide and is the most-used online video service. However, its popularity has also led to struggles with copyright and intellectual property issues and questions over whether artists who choose to share their work on YouTube are getting a fair share of the advertising revenue. Full story...
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