TED, the parent organization, is removing the license of TEDxWestHollywood only a couple of weeks before their planned event “Brother, Can You Spare a Paradigm?” after they had spent more than a year preparing. Tickets are already on sale. After summarily dismissing the program with no recompense at all for monies that had been expended, they amended their stance to offer a fraction of the operating costs in compensation and all because they deem the program to be . . . wait for it . . . unscientific. Does this sound familiar? It does indeed. This is the same charge that was leveled at Rupert Sheldrake and Graham Hancock when TED first pulled their videos.
(...)
end of the debate, but would not have much of a case if they went ahead and allowed the lineup of the TEDxWestHollywood event. Allowing Larry Dossey and Russell Targ, but censoring Sheldrake and Hancock would not make any sense at all. They seem to be on a slash and burn campaign dedicated to preserving their materialistic point of view, even though it has become increasingly indefensible over the years.
From a business standpoint, TED is destroying their brand with this nonsense. With their motto, “ideas worth spreading” it looks like the worst sort of hypocrisy to the people who disagree with them. It is a bad idea to piss off such a large section of their audience. This part of their audience by the way, is the demographic that seeks out novel ideas and experiments with new things. They are early adopters; the trend setters. This group, that TED is antagonizing, is the absolute sweet spot of marketing. If they abandon TED, the company will suffer disproportionally for their loss. And for what? To defend an ideology? It’s madness. Full story...
Related posts:
(...)
end of the debate, but would not have much of a case if they went ahead and allowed the lineup of the TEDxWestHollywood event. Allowing Larry Dossey and Russell Targ, but censoring Sheldrake and Hancock would not make any sense at all. They seem to be on a slash and burn campaign dedicated to preserving their materialistic point of view, even though it has become increasingly indefensible over the years.
From a business standpoint, TED is destroying their brand with this nonsense. With their motto, “ideas worth spreading” it looks like the worst sort of hypocrisy to the people who disagree with them. It is a bad idea to piss off such a large section of their audience. This part of their audience by the way, is the demographic that seeks out novel ideas and experiments with new things. They are early adopters; the trend setters. This group, that TED is antagonizing, is the absolute sweet spot of marketing. If they abandon TED, the company will suffer disproportionally for their loss. And for what? To defend an ideology? It’s madness. Full story...
Related posts:
No comments:
Post a Comment