As part of its never-ending effort to convince, cajole, command or beg Singaporeans to get married and have children, the country's National Family Council has launched Project Superglue, a grant scheme aimed at Singaporeans aged 13 to 31, inviting them to come up with innovative ideas to promote a "Family First mindset."
First up: The Singaporean Fairytale, a six-month campaign by four final-year students from Nanyang Technological University (NTU). The students are adding a pro-family spin to 15 well-known fairy tales such as Three Little Pigs and Rapunzel, adding helpful tips on fertility and family living.
Singaporean officials for more than two decades have been searching for ways to increase the country's birthrate, an abrupt policy turnaround from the 1980s and former Prime Minister Lee Kuan Yew's "stop at two" campaign to discourage loyal citizens from having babies. The government may have believed that its social engineering programs were responsible for cutting the birthrate, but in all likelihood it probably had more to do with the pressures of urbanization.
Singapore's total fertility rate - the number of live births per woman of child-bearing age has fallen to 1.2, among the lowest in the world. The government hopes to push that up to 1.4 although past efforts haven't worked. Falling birthrates largely reflect cultural patterns and urbanization, neither of which are really susceptible to the government urging couples to get down to it. Full story...
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First up: The Singaporean Fairytale, a six-month campaign by four final-year students from Nanyang Technological University (NTU). The students are adding a pro-family spin to 15 well-known fairy tales such as Three Little Pigs and Rapunzel, adding helpful tips on fertility and family living.
Singaporean officials for more than two decades have been searching for ways to increase the country's birthrate, an abrupt policy turnaround from the 1980s and former Prime Minister Lee Kuan Yew's "stop at two" campaign to discourage loyal citizens from having babies. The government may have believed that its social engineering programs were responsible for cutting the birthrate, but in all likelihood it probably had more to do with the pressures of urbanization.
Singapore's total fertility rate - the number of live births per woman of child-bearing age has fallen to 1.2, among the lowest in the world. The government hopes to push that up to 1.4 although past efforts haven't worked. Falling birthrates largely reflect cultural patterns and urbanization, neither of which are really susceptible to the government urging couples to get down to it. Full story...
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