The announcement by McDonald’s on Tuesday that it would open a few vegetarian-only restaurants in India next year marks the fast-food chain’s latest attempt to appeal to consumers in an unlikely market.
The fast-food chain has been on a nearly two-decade slog in India, one marked by both controversy and success. On Tuesday, the company said it planned to open vegetarian outlets near the Golden Temple in Amritsar and a Hindu shrine in Jammu and Kashmir.
McDonald’s now has 270 outlets in India, less than 1 percent of the company’s more than 33,000 stores worldwide, but a much larger presence than Western food chains like KFC, which has 160 restaurants in India.
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“McDonald’s has made itself extra-sensitive in the Indian market since then, and the results are beginning to show,” The New York Times reported in 2003. “Its mayonnaise is made without eggs. All stores maintain two separate burger-cooking lines, one vegetarian and one not. Workers in the vegetarian section wear green aprons, and workers from the non-vegetarian section are forbidden to cross over without showering first.” Full story...
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The fast-food chain has been on a nearly two-decade slog in India, one marked by both controversy and success. On Tuesday, the company said it planned to open vegetarian outlets near the Golden Temple in Amritsar and a Hindu shrine in Jammu and Kashmir.
McDonald’s now has 270 outlets in India, less than 1 percent of the company’s more than 33,000 stores worldwide, but a much larger presence than Western food chains like KFC, which has 160 restaurants in India.
(...)
“McDonald’s has made itself extra-sensitive in the Indian market since then, and the results are beginning to show,” The New York Times reported in 2003. “Its mayonnaise is made without eggs. All stores maintain two separate burger-cooking lines, one vegetarian and one not. Workers in the vegetarian section wear green aprons, and workers from the non-vegetarian section are forbidden to cross over without showering first.” Full story...
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