Philip Morris, the world’s biggest producer of cigarettes, infiltrated the University of Lausanne as part of a campaign to make smoking “socially acceptable,” according to a Swiss newspaper.
Le Matin reports on internal documents of the company, headquartered in Lausanne, showing that a former chairman of the University of Lausanne (UNIL) was used in the 1990s to show tobacco in a favorable light.
The former chairman was an “eminent professor of psychology” covertly used by Philip Morris even as the university announced that it was cutting relations with the tobacco industry for ethical reasons, the newspaper says.
Several days after the university announced the policy in the summer of 1992, the pyschology professor signed a letter agreeing to conduct three years of “social engineering” research into the “dynamics of tolerant behaviour” and related issues. Full story...
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Le Matin reports on internal documents of the company, headquartered in Lausanne, showing that a former chairman of the University of Lausanne (UNIL) was used in the 1990s to show tobacco in a favorable light.
The former chairman was an “eminent professor of psychology” covertly used by Philip Morris even as the university announced that it was cutting relations with the tobacco industry for ethical reasons, the newspaper says.
Several days after the university announced the policy in the summer of 1992, the pyschology professor signed a letter agreeing to conduct three years of “social engineering” research into the “dynamics of tolerant behaviour” and related issues. Full story...
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