Thursday, May 24, 2012

Saudi women take fight against breast cancer to Mount Everest...

Motivated by the success in breaking a Guinness World Record by forming a human chain with 4,000 women in 2010, a group of Saudi women teamed up again to raise awareness around breast cancer by reaching the base camp of the world’s tallest peak, Mount Everest.

Along with the Zahra Breast Cancer Association and other organizations, Saudi Princess Reema Bint Bandar Bin Sultan Al-Saud lead the team in a campaign called ‘A Woman’s Journey: Destination Mount Everest.’

The aim of the campaign was to inspire Saudi women to lead a healthier lifestyle by staying physically fit and to educate the public of the causes and effects of breast cancer as well as the importance of early detection.

 The link between physical activity and breast cancer has been widely discussed worldwide and has been the topic of over 60 studies published in North America, Europe, Asia, and Australia. Most studies showed that physically active women have a lower risk of developing breast cancer than inactive women. Full story...

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