Swiss Christians have taken issue with a new campaign by supermarket giant Migros that encourages children to awaken strange powers by collecting 48 different magical stones.
While the slogan, “Discover your inner animal”, is considered particularly contentious by Christian critics, the front cover of Migros' customer magazine, which depicts a child’s face roaring like a wild beast, has also received a large number of complaints.
According to critics, the collectible stones that can be worn as amulets around the neck promote esoteric ideas and mysticism.
Christian website Jesus.ch has argued that the use of amulets promotes non-Christian beliefs, in that an amulet represents an intermediary force between humans and higher powers, newspaper Tages Anzeiger reported on Monday. Full story...
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While the slogan, “Discover your inner animal”, is considered particularly contentious by Christian critics, the front cover of Migros' customer magazine, which depicts a child’s face roaring like a wild beast, has also received a large number of complaints.
According to critics, the collectible stones that can be worn as amulets around the neck promote esoteric ideas and mysticism.
Christian website Jesus.ch has argued that the use of amulets promotes non-Christian beliefs, in that an amulet represents an intermediary force between humans and higher powers, newspaper Tages Anzeiger reported on Monday. Full story...
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