One of the world's leading airlines, Qantas Airways, is giving away free tickets in a desperate bid to win back customers hit by its decision to ground the entire fleet of aircraft in the middle of an industrial dispute.
Qantas Airways, the Australian carrier which has a business "alliance" with British Airways, said it expected to spend $20m (£12.5m) offering 100,000 return economy flights inside the country or to New Zealand.
"This ticket offer is one of a range of initiatives we will be launching as a way of saying sorry as we move forward into this period of stability," said Alan Joyce, the Qantas chief executive.
"Throughout the long period of industrial activity we have been acutely aware of the impact on our customers," he added saying this was the company's way of winning back customer loyalty. Full story...
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Qantas Airways, the Australian carrier which has a business "alliance" with British Airways, said it expected to spend $20m (£12.5m) offering 100,000 return economy flights inside the country or to New Zealand.
"This ticket offer is one of a range of initiatives we will be launching as a way of saying sorry as we move forward into this period of stability," said Alan Joyce, the Qantas chief executive.
"Throughout the long period of industrial activity we have been acutely aware of the impact on our customers," he added saying this was the company's way of winning back customer loyalty. Full story...
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