Malaysian PM Najib woos young voters with 'cool' campaign...

Malaysian Prime Minister Najib Razak is attempting to win over young voters with a campaign designed to make him look cool.

In the past two weeks, he has made an unexpected appearance at a rock concert, indulged in a radio prank call and offered free drinks coasters to some of his 200,000 followers on Twitter.

The 58-year-old politician is working hard to impress young Malaysians as part of his ruling coalition's campaign to reverse a decline in support ahead of national elections expected by mid-2012.

"The 'cool' campaign is a brilliant one," said Wan Saiful Wan Jan, the chief of the Institute for Democracy and Economic Affairs, an independent Malaysian think-tank. "The prime minister is taking a very different approach by going presidential-style with this campaign, so that some people will think of him and vote for his party by default." Full story...

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