The facts speak for themselves. 40% of bottled water is nothing more than filtered water from the tap. What’s more, tap water is not only the environmentally sound option, but it also regularly comes out top in taste and purity tests. So, why do we buy water in a bottle?
Bottled water has been sold ever since the mid 19th century, when rich people looking for a health fix were buying mineral water from famous spas. In the 1950s Evian took the health promises to a new level by claiming to help breastfeeding mothers provide minerals for their babies.
Then, in the 70s, soft drink giants got worried about their sinking profits. Starting to sell something amazingly cheap at an amazing mark-up was the obvious solution. A few decades and billions of pounds were spent convincing us that turning on the tap was virtually poisonous. In 2000, Susan Wellington, the former VP of marketing for PepsiCo, told industry analysts: “When we’re done, tap water will be relegated to showers and washing dishes.” More...
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Bottled water has been sold ever since the mid 19th century, when rich people looking for a health fix were buying mineral water from famous spas. In the 1950s Evian took the health promises to a new level by claiming to help breastfeeding mothers provide minerals for their babies.
Then, in the 70s, soft drink giants got worried about their sinking profits. Starting to sell something amazingly cheap at an amazing mark-up was the obvious solution. A few decades and billions of pounds were spent convincing us that turning on the tap was virtually poisonous. In 2000, Susan Wellington, the former VP of marketing for PepsiCo, told industry analysts: “When we’re done, tap water will be relegated to showers and washing dishes.” More...
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