Social networking site Facebook is using its users' profile, status updates, messages and other information to help advertisers find exactly who they want to reach out to.
Facebook is now tracking this activity, shooting online ads to users based on their demographics, interests, even what they say to friends on the site sometimes within minutes of them typing a key word or phrase.
For example, women who have changed their relationship status to "engaged" on their Facebook profiles will receive ads from local wedding planners and caterers when they log in.
Middle-aged men who list motorcycling as one of their hobbies could get pitches from Victory Motorcycles.
According to the Los Angeles Times, some analysts believe that Facebook's unique trove of consumer behaviour could transform it into one of the most powerful marketing tools ever invented. More...
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