The truth about breakfast cereals. It's not what you think...

It was one of those things that crept up on us and we still can't quite believe it happened. Looking back, we'd been in denial for some time. Then a friend who hadn't seen the family for a while came round and blurted out the bald truth. 'God, Dodi's got rather fat. In fact, you know, I think that might count as obese.'

(...)

The Mediterraneans, generally credited with a healthy diet, have so far kept this form of instant breakfast down to an average one kilo per person per year. The French, those cheese-eating surrender monkeys of American opprobrium, have proved culturally resistant to transatlantic pressure in this as in other fields. While the Eastern Europeans, deprived of marketing until the fall of the communism and the break up of the Soviet Union, have barely heard of processed cereals yet, being capable of getting through the first meal of the day with no apparent anxiety and only a few grams a year between them. Full story...

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