Swiss tourism targets wealthy Asians...

Switzerland is already a leading destination for wealthy Asian tourists but Switzerland Tourism believes there is still a huge potential to be untapped.

The fourth Asia Luxury Travel Market, the premier travel market in the Asia-Pacific region, took place in Shanghai earlier this month. Switzerland Tourism’s presence was marked by a bright red stand hosting a number of Swiss companies here to increase awareness of their products and services.

Chinese outbound tourism in particular is booming, yet the numbers seen worldwide are only the tip of the chopstick, a harbinger of the coming paradigm shift that will redefine the world's biggest industry. More...

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