BP 'manipulating search results' on Google following oil spill...

BP is being accused of trying to manipulate the search results on sites like Google and Yahoo, as it attempts to salvage its battered image following the oil slick in the Gulf of Mexico.

The company is purchasing terms such as “oil spill”, “Deepwater Horizon” and “Gulf of Mexico”, so that when a user types these words into the search engines, the results prominently feature a “sponsored link” to BP’s official page on its response to the spill.

Critics have described BP’s move as unethical. Maureen Mackey, a writer on the Fiscal Times, an online news site, said: “What it effectively does is that it bumps down other legitimate news and opinion pieces that are addressing the spill... and \[BP are\] paying big money for that.” More...

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