The advertisements, employing what the Israeli media described as "scare tactics," are designed to stop assimilation through intermarriage among young Diaspora Jews by encouraging their move to Israel.
The campaign, which cost $800,000, was created in response to reports that half of all Jews outside Israel marry non-Jews. It is just one of several initiatives by the Israeli state and private organizations to try to increase the size of Israel's Jewish population. More...
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