Starbucks is outsourcing ... Starbucks!!!

There's a joke going around that Starbucks has so saturated the coffee market that it is now opening new Starbucks stores inside its old stores.
Well, not quite — not yet — but the corporate coffee colossus is presently trying to expand through an equally bizarre marketing strategy: By disowning its globally ubiquitous brand name.

With Starbucks' sales declining as more and more caffeine consumers reject the cookie-cutter corporate climate that the chain epitomizes, it is launching a new line of stores that disappears its name. There's no corporate signage on the new buildings, no logo stamped on every product inside and none of the generically bland ambience that makes one Starbucks just like the other 16,000 in the chain. More...

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