Lawless driving, discarded litter and spitting in public are commonplace in Delhi but a campaign - under the slogan "care, share and concern" - hopes to transform the reputation of its teeming millions.
Uday Sahay, the director of information for the Delhi Government, said: "This is an attempt to generate a sense of pride towards the city and a feeling of ownership towards the assets in the capital.
"People tend to be nice at home but they turn rude, impatient and arrogant on the roads because they don't feel a sense of belonging to the city." More...
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