Bulgarian women not amused by "watermelon ad..."

A group of Bulgarian women are suing a drinks firm over an ad which shows a woman in a bikini under the slogan: 'the watermelon season is here'.

The ad, featuring a model in a melon-coloured bikini, has infuriated women's groups who say the country's men are already bad enough without any encouragement.

Now a group of 13 women are suing manufacturers Peshtera.

"You can't walk down the street now without some a**hole shouting, 'Hey - nice watermelons' and trying to see if they are ripe," a spokeswoman said. More...

See also:

1. Come and eat my slushee!!!
2. Guinness: share one with a friend ... or two!
3. A very provocative japanese commercial!!!