When the going gets tough, do you bother about the "best before" date on your food product?

Approved Food, an online retailer, has witnessed such a large increase in trade that it has to shut down its website for two days a month to clear order backlogs.

The Sheffield-based firm's founder, Dan Cluderay, said: "We have seen a significant rise in interest, probably due to the credit crunch and our low prices."

Approved Food sells 750g jars of Nutella chocolate and hazlenut spread with a best-before date of January 4 for £1. The same product in Tesco sells for £2.55.

Bargain hunters can also pick up 400g tubes of Marmite Big Squeeze, best before February, for £2, while Tesco charges £2.47 for a jar half that size. More...

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