Monster of Montauk: what the hell is this?

Yesterday, Gawker ran what appeared to be a photo of a bloated, leathery animal corpse — only it was like no animal anyone had seen before. A stout, hairless creature with a beak, claws, and the almond-shaped eyes familiar from renderings of space aliens, it looked, in short, like a monster. Hence the headline: "Dead Monster Washes Ashore in Montauk." The photo had come over e-mail to Anna Holmes, the managing editor at Jezebel, from an employee at Evolutionary Media Group, in Los Angeles; Holmes passed it on to Gawker. Because it came from a marketing company, Gawker surmised, "our guess is that it's viral marketing for something." They later pointed to a Cartoon Network show, Cryptids Are Real, which features similar-looking chubby monsters. We called Evolutionary, where a woman named Alanna Navitski, who claimed to be responsible for the tip, swore it was not a viral-marketing campaign. "This is what happened," she said. More...

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