Saturday, August 20, 2011

Is Google+ starting to get on Facebook’s nerves?

There’s no question that Google+ has quickly become the most successful social offering that Google has ever released, racking up more than 25 million users in a matter of weeks. That may still be light years behind Facebook’s user base of more than 750 million, but the search company’s social platform seems to be getting Facebook’s attention, particularly with the recent launch of Google+ social games, such as Angry Birds. While a Facebook executive recently dismissed the Google network as inconsequential, it seems clear that the competition is keeping Facebook awake at night — which may be a good thing.

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Games aren’t the only element of Google+ that seems to be getting on Facebook’s nerves. There have also been reports — which have been circulated on Google’s network by the company’s head of social, Vic Gundotra — that invitation links to Google+ posted on users’ Facebook pages are not showing up. Given the history of tension between the two companies over issues such as the exporting of contact information, there has been speculation that Facebook might be blocking these links, but the social network says that it isn’t aware of any such blocking.

Can Google+ become a full-fledged competitor for Facebook? The web giant has said that the launch of social games is “just the tip of the iceberg” when it comes to what the company plans to add to its social platform, and some see mobile photo-sharing as a big element of Google’s plans for the future — in part because of the recent launch of a mobile photo application called Photovine. This would take Google+ straight into another core product area for Facebook, which has become the world’s largest photo-hosting service. Full story...

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